Proposal
Deliverables
Project Scope
People of all ages have been studying, teaching, and using holistic healing methods since the beginning of time. In addition to modern medicine, holistic healing practices, (i.e. the alignment of Chakras, the use of crystals, etc) are still around and used today. When visiting The Holistic Apothecary, it can be overwhelming if unfamiliar with the background of holistic practices. In an effort to bring in more business as well as educate people on the holistic practices offered, I rebranded The Holistic Apothecary’s logo, business card, website, informational brochure, ten crystal cards, and an informational environmental wall design.
The Holistic Apothecary (renamed to The Apothecary for the purpose of completing this project) is a store located in Ambler, PA that offers holistic healing services as well as sells spiritual healing crystals, jewelry, books, incense, and more. By rebranding The Apothecary’s website to appeal to both new customers looking to begin their spiritual journey and customers who have prior knowledge of the services, customers will be able to quickly locate the services offered as well as the information needed in learning the practices. The website includes the tabs; home, services, classes & events, “heart of the art”, about us, and contact us. The in-store print pieces help add to the experience, the more crystals you buy, the more crystal cards you collect!
A Logo
Business Card
Website
Informational Brochure
Ten Crystal Cards
An Informational Poster
Objectives
To independently research, design, and produce a logo, business card, website, informational brochure, ten crystal cards, and an informational poster for The Apothecary
To thoroughly research and analyze accurate holistic healing history to develop senior project
To demonstrate extensive knowledge of Adobe suite by using Adobe XD, Illustrator, Indesign, and Photoshop
To predict and apply critique from self, peers, and faculty to better enhance my design
To effectively apply knowledge of design principles throughout all of the deliverables
To develop and produce a recognizable and cohesive brand design throughout all design deliverables
Target Audience
The primary target audience is women ages 18-35 in Montgomery County, PA that are interested in spiritual and holistic healing methods. The new design, despite being targeted towards a younger audience, will still uphold the traditional meaning and feel that the older generation appeals to.
About The Apothecary
The Holistic Apothecary (renamed as The Apothecary for the purpose of this project only) is founded and directed by Dr. Phyllis Grecco Bucci. The Apothecary is located in Ambler, PA, and is a holistic healing center that offers various healing services. Just some of the services offered include reiki, tre sol universoul healing art, feng shui, and spiritual guidance.
Along with the services offered, Phyllis, along with her staff, offer classes for people to take. A few of these classes would include reiki certification, tre sol universoul healing art, and crystal reiki master certification.
Research Synopsis
The research was very extensive as my goal was to get everything as accurate to holistic healing as possible. I spent a lot of time on The Apothecary’s website as well as visiting in person to speak with Dr. Phyllis Bucci. The information for my crystal cards as well as the information for the final website and brochure are directly from current information The Holistic Apothecary has.
For the poster, I researched through a few different books; however, the book I found to be most informative where most of the information is from is the book called Chakras & Self-Care written by Ambi Kavanagh.